Consumption patterns are changing. Demand is growing for higher safety and quality standards as well as more environmentally friendly goods and services. What contributions are people willing to make voluntarily, what encourages sustainable consumer behaviour in individuals? What role do environmental education, education for sustainable development (continuing education and training) and communication play? How do raw material producers, the processing industry and the retail sector perceive and react to changes in consumer habits?
The significance of product labels and information on consumer behaviour is increasing. But how does consumer behaviour actually change from a behavioural economic perspective?
